Category:
Motion Design Promo / Explainer Video
Motion Design Promo / Explainer Video
Client:
Digi-Pharm
Digi-Pharm
Role:
Production, Creative Direction, Screenwriting, Visual Concept Development, Storyboard, Design, Illustration, Animation
Ask:
I was asked to design a 20-30 seconds Motion Design Promo for Genifert, a dietary supplement to help men and women's fertility. The principal aim is to achieve purchase conversions by promoting product acquisition through the advertisement, incorporating a concluding prompt within the video that directs viewers to click the link and "explore the product further."
The concept:
Taking the supplement's function of supporting conception as a starting point, I crafted a concept intended to evoke emotional responses in the audience. The use of a carefully selected color palette and delicate illustrations contributes to a visually engaging and reassuring experience that effectively communicates the product's value proposition.
Sketches
Final shots
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