Category:

Motion Design Promo / Explainer Video
Client:

Digi-Pharm
Role:
Production, Creative Direction, Screenwriting, Visual Concept Development, Storyboard, Design, Illustration, Animation
Ask:

I was asked to design a 20-30 seconds Motion Design Promo for Bromilase, a dietary supplement renowned for its numerous benefits, including reducing bloating and alleviating cellulite.. The principal aim is to achieve purchase conversions by promoting product acquisition through the advertisement, incorporating a concluding prompt within the video that directs viewers to click the link and "explore the product further.
The concept:

I wrote a story that starts with the problem of bloating and water retention. I drew some pictures to show how uncomfortable it is, and then how great it feels to be relieved. I also chose colors that make you feel energized, just like the supplement.​​​​​​​
Sketches
Storyboard
Final shots
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