Category:
Illustration / Rotoscoping Animation / Motion Design
Illustration / Rotoscoping Animation / Motion Design
Client:
Hello Agency for AC Milan
Hello Agency for AC Milan
Role:
Visual Concept Development, Illustration, Design, Animation, Compositing
Ask:
In January 2023 AC Milan faced FC Inter in the Italian Supercup final 2023 which was about to play in Riyadh, Saudi Arabia. The ask from AC Milan and Hello Agency was to design a motion graphic video promo for Italian Supercup 2023, blending two different animation styles.
Introduction:
I collaborated with Hello to create the visual design for the Supercoppa 23 Milan Inter campaign, which took place in Riyadh, Saudi Arabia. My task was to craft illustrations for the Graphic Cards and Teaser trailer, capturing the match atmosphere and superhero theme mixing them with Arab visual elements.
The concept:
The concept was based on the idea of portraying the players as superheroes, aligning with the Supercoppa theme and the Arabian setting. To develop this theme, I conducted extensive research on visual elements of Arab culture, including Islamic patterns, textures, and Riyadh landscapes.
Sketches
Rotoscoping, animation and compositing processes
The final result was an unique and engaging visual that captures the essence of the Italian Supercup 23 match in Saudi Arabia, celebrating the superhero atmosphere and local culture.
Final cards
Leao
Theo Hernandez
Diaz
Kalulu
Saelemakers
Final shots
Giroud freeze frame
Theo v Dumfries freeze
Tonali freeze
Leao scores vs Inter - Van Basten
Ibra scores on Seedorf's assist
Gullit lifting Supercup
Baresi lifting Supercup
Pasalic score v Buffon
Maldini's assist for Sheva's goal
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